Home Pub bar The Drum becomes the first marketing magazine to open its own bar

The Drum becomes the first marketing magazine to open its own bar

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The Drum’s new tech space, The Drum Labs – home to its experimental Corner Shop division, which has a number of pioneering facilities that are testing the future of retail – is proud to be licensed for alcohol, making it the first UK marketing magazine to own and open an on-site bar.

After years of presenting The Drum Arms – the title’s memorable, portable pub – at various industry events, including Cannes Lions and Advertising Week New York, with drummers and plenty of fireside chat, the publication now has a fixed spot to catch up with industry friends over a pint.

With co-founder and CEO Diane Young as the official owner of the pub, which is on the first floor of the new venue, friends and patrons of The Drum can head for industry events and drinks afterwards. work to take advantage of a little downtime.

As well as offering bar snacks and various drinks, the Shoreditch-based pub also has a rooftop terrace to make the most of the summer sun and evening sunsets.

The pub also has a built-in projector which can be used to host film and event screenings.

The Labs space has three floors in total, with the ground floor showcasing a number of technology innovations and rotating brand partnerships, installed by Sharpend and currently designed by Capgemini, which explore new retail concepts. . There is also an exhibition space, ideal for organizing product demonstrations or industrial conferences, with recording capabilities at the rear, while the top floor contains a multi-functional recording studio and a green room suitable for audio or video offers.

The bar is slated to open in October, although an official date is yet to be confirmed … but the payment system and license are in place and functioning, so the building is eagerly awaiting its first visitors.

Find more information on upcoming events at the Labs and click here to learn more about renting the multipurpose room.

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