Home Sea food SalMar chef buys German seafood company – Fish Farmer Magazine

SalMar chef buys German seafood company – Fish Farmer Magazine


President and CEO of SalMar Gustav Witzøe continues its expansion plans by purchasing from a German seafood company – a company that deals with wild caught fish as well as farmed variety.

He used his investment company Kverva Industrier AS to acquire a 45% stake in Lübbert GmbH & Co, based in Bremerhaven.

Lübbert said: “With Kverva by our side, we have access to resources for ever increasing growth. We are delighted to be able to work with one of the biggest and most important players in the industry. “

The two companies have been working closely together for some time and say the new partnership will strengthen these ties while maintaining the independence of individual companies.

“The investment in Lübbert is an excellent opportunity to strengthen and further support the development of the Kverva companies in the German market. We are very happy to embark on this adventure with the Lübbert team, ”said Olav Holst-Dyrnes, Investment Director at Kverva.

Lübbert’s management will continue as before, with Sven Braasch and Birte Tutas as managing directors.

Lübbert markets a variety of fish, including cod, haddock, tuna and swordfish, and is a distributor of the Norwegian brand Frøya of sushi-grade salmon.

Witzoe has been very busy with the late launch of a potentially exciting offshore farming business with technical investment firm Aker ASA and with the purchase of a stake in Refsnes Laks, a family owned salmon business in Norway.

However, he missed his offer for Norway Royal Salmon which went to NTS.


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