Home Iconic bar Prada and Adidas launch a Re-Nylon collection

Prada and Adidas launch a Re-Nylon collection

1
0

MILAN – Adidas and Prada take their collaboration one step further by including clothing for the first time – and raising the durability bar even more.

the Adidas for Prada The Re-Nylon collection, launched on January 13, once again reinterprets the aesthetic codes of each brand, combining the know-how of the Italian brand with the sportswear heritage of Adidas.

More from WWD

Prada and Adidas in 2019 revealed for the first time that they are associated with a long-term collaboration and this is the third collection launched by the two brands. Each piece is made in Italy by Prada and using the brand’s signature recyclable Re-Nylon fabric. This material was launched in 2019, created through the recycling of plastic waste collected in the oceans, fishing nets and textile fiber waste. It can be purified and recycled indefinitely, without loss of quality.

The Adidas for Prada Re-Nylon collection marks the transition of the entire Prada production from virgin nylon to Re-Nylon, achieved by the end of 2021 – an important step underlined by Lorenzo Bertelli, group marketing director and manager of corporate social responsibility.

“This partnership isn’t just about the product – it’s about a philosophy,” said Bertelli. “At Prada, our values ​​are fundamentally grounded in people, planet and culture, an ideology that Adidas shares. This latest collection is a showcase for a fusion of technical innovation and innate knowledge of performance sportswear synonymous with Adidas, and Prada’s vision of luxury – but it also speaks broader. It is linked to the evolution of our ideas about luxury, to changes in the mindset of consumers and to changes in the world in general. It’s about looking to the future and thinking about the future.

In this new stage of the collaboration, Prada transformed the iconic Adidas Originals Forum silhouette, both in the high and low version, thanks to the use of the Re-Nylon textile. The sneaker’s identity is further reinterpreted in a playful way with the addition of detachable Prada mini-pouches featuring the brand’s signature enamelled metal triangle. The shoes also feature Three Stripes detail and leather inserts in the forefoot, a nod to Prada’s expertise in leather goods.

The sneakers will be available in monochrome black and white colourways.

The Adidas Originals Forum sneaker from the Adidas collection for Prada Re-Nylon.  - Credit: courtesy image

The Adidas Originals Forum sneaker from the Adidas collection for Prada Re-Nylon. – Credit: courtesy image

courtesy image

Prada reworked some of the brand’s signature pieces with the Adidas branding, all in Re-Nylon, including a track coat, tracksuit, sweater, hooded jacket and bob. Each piece is available in a duo of color iterations – black with white stripes and white with black stripes – detailed with Prada’s enameled triangular logo.

The collection also includes six bags. Three are larger and include a travel bag, backpack, and shopping bag. The small bags are in line with Prada’s luxury positioning, but also functional, and include a shoulder strap, BP hoodie and belt bag. Each features adidas’ signature three-stripe details and Prada’s metallic triangular logo.

We are extremely proud of our latest collaboration project with Prada. During the partnership, we spent time collaboratively reinterpreting each other’s iconic functional and aesthetic codes. We have continually sought to blend our sporting heritage with Prada’s unparalleled heritage of expert craftsmanship, each time seeking to push the boundaries of creativity and innovation, ”said Torben Schumacher, Managing Director of ‘Adidas Originals.

While the first two collaborative launches focused on footwear, seen as “a natural starting point” for both companies, Schumacher said, the final chapter sees the two branch out into a large-scale capsule collection. “It is important to underline this because it is an important new step for both brands. What is really crucial here, with this particular stage of the collaboration, is a declaration of intent regarding our common commitment to sustainable innovation, ”Schumacher continued. “By leveraging Prada’s recently redesigned Re-Nylon textile, the capsule collection acts as an exploration of the innovative possibilities offered by more sustainable textiles. We absolutely see this as an opportunity to show that luxury, creativity and craftsmanship can and should be created in a way that is better for our planet.

A look from the Adidas collection for Prada Re-Nylon.  - Credit: courtesy image

A look from the Adidas collection for Prada Re-Nylon. – Credit: courtesy image

courtesy image

The Adidas for Prada Re-Nylon collection will be available worldwide in Prada stores and on Prada and Adidas online stores and will be accompanied by a dedicated campaign and unique digital activation.

The companies are keeping details under wraps but, in a joint statement, said they would “celebrate the inherently innovative spirit of their latest collection with a unique digital activation, bringing brands and people together in radically inclusive ways. Collaborative by nature, fans of the collection will be invited to participate in the metaverse with Adidas and Prada through open source co-creation.

The first collaboration between the two brands bowed in December 2019, including the Prada Superstar and the Prada Bowling bag for Adidas in a small series of 700 unisex pieces. The launch also marked the 50th anniversary of the Adidas Superstar.

The next step saw the launch of the A + P Luna Rossa 21 shoes worn by the Luna Rossa Prada The Pirelli team. The shoe was inspired by the design of the new AC75 Luna Rossa boat, and iconic Prada and Adidas sneakers the past. It also marked the brands’ commitment to the environment. The upper was made from Primegreen, a series of high-performance recycled materials, and encased in a hydrophobic E-TPU outer shell, providing flexible and breathable support and preventing water from entering the shoe.

Register for WWD Newsletter. For the latest news, follow us on Twitter, Facebook, and Instagram.


Source link