Drink menus are changing as British Columbians rethink the role everyday language, including jokes, plays in discrimination.
“What was funny for 20 years is not so funny anymore,” said Jeff Guignard, director of the Alliance of Beverage Licensees of British Columbia of the beverage names commonly used in the hospitality industry.
This was the case with the American cocktail containing Jägermeister, peach schnapps and cranberry juice which was sold in restaurants and pubs of the Joseph Richard Group in the greater Vancouver area.
Redheaded Sl # t was pulled from 13 of the company’s locations on Saturday along with Sicilian Kiss, Irish Car Bomb and Liquid Cocaine cocktails.
Marketing manager Karen Renaud said the drink was taken off menus an hour after a customer complained the name was sexist.
Industry review of ‘insensitive’ drink names
According to Renaud, the change was already underway as the senior management of the Joseph Richard Group questioned the “insensitive” titles.
The company hasn’t created a lot of cocktail names, Renaud noted.
“Every time you put a nationality or a stereotype in a drink idea, you expose yourself to criticism, as a business that is not a good idea.”
For example, the Irish Car Bomb, one of the drink names that Joseph Richard Group removed from its menu, was invented in 1979 following a notable series of car bombings in Ireland at this time. time.
Since there is no regulatory authority in British Columbia for beverage names, Guignard said responsibility for words used on menus rests with establishment owners.
“Customers should address their complaints to them first,” he said.
If the bar or restaurant doesn’t change, Guignard recommends spending the money somewhere else, at one of BC’s other 10,000 drinking establishments.
“It’s difficult because people have different interpretations of what is offensive.”
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