Booking.com rolled out an art x food pop-up experience in Singapore to celebrate World Environment Day on June 5. The campaign aimed to bring sustainability and environmental awareness to the fore and remind people of their impact on the planet when they travel, especially as many are starting to explore the world again.
As part of the campaign, Booking.com has teamed up with artists Mama Magnet and Human Spectrum and plant-based resto-bar Analogue Initiative to create an art installation and an exclusive menu, respectively. The installation, titled “As We Move”, features a piece centered on light that detects and mimics the movements of people. According to Booking.com, the installation encourages visitors to be more aware of the footprint they leave behind. It also aims to show visitors that they have a role to play in improving the environment.
Laura Houldsworth, Vice President and General Manager, APAC, Booking.com said INTERACTIVE-MARKETING that while the facility will only be at Analogue for three days, there are “no plans to turn it off”. She said the installation will be placed in the offices of Booking.com, before making a “tour” to other offices in Southeast Asia.
Meanwhile, Booking.com and Analogue’s exclusive menu “A Conscious Affair” aims to get visitors thinking about what and how they consume while travelling, with dishes inspired by iconic destinations in the world. world such as Japan, Spain and Morocco.
Houldsworth said while sustainable travel has increased over the past 10 to 15 years, it has accelerated significantly over the past few years. While striving to meet the demand for sustainable accommodation, Booking.com has also seen a growing trend of its partners trying to reduce their carbon footprint. From there, Booking.com decided to work with industry players to promote sustainable travel. There has been a strong demand for sustainable accommodation, sustainable transportation and a desire to make a difference in the community.
The campaign also follows Booking.com’s Travel Report, which found that 77% of Singapore travelers said sustainable travel was important to them, and more than half (57%) said new climate change had prompted them to make more sustainable travel choices. Additionally, 54% of Singapore travelers say they want to leave the places they visit better than when they arrive.
Meanwhile, 39% of Singaporeans actively seek sustainability information when booking transport for their trips. A quarter (25%) said they had chosen to travel to a destination closer to home to reduce their carbon footprint and one in four (25%) said they had researched public transport and bike rental options in the area. chosen destination. More than a quarter (27%) also chose to travel by train over longer distances by car while 36% said they were ashamed of flying because of its impact on the environment.
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