Home Iconic bar Blo Blow Dry Bar resists pandemic with impressive mid-year success, advancing plans...

Blo Blow Dry Bar resists pandemic with impressive mid-year success, advancing plans to expand U.S. presence

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Blow-dry bar franchise struts the catwalk with 19 new deals to date

TORONTO, July 28, 2021 // PRNewswire // – Blo Blow Dry Bar, the original blow-dry bar in North America, enters the post-pandemic era with high growth numbers and exciting plans for the remainder of 2021. Having already signed 19 deals signed until now this year the brand is ahead of its 2019 and 2020 development figures. Blo Blow Dry Bar projects 35 total units for sale by the end of the year.

Kicking off this year’s growth has been a multi-unit agreement outside of New Jersey that will bring two additional units into the state. Husband and wife duo Shar and Alichia Pourreza will open their first location in Morristown by the end of the fourth quarter and expect the second location to open a year later. In May, Blo Blow Dry Bar set a new record by signing the largest individual contract in the company’s history. Heather Stankard, owner and operator of Blo Blow Dry Bar in Jacksonville, signed a six-unit franchise agreement to expand the brand in North Florida. To complement its latest growth, Blo has completed a multi-unit deal in Indiana, marking entry into its 24th state through three locations. Behind the deal is Theresa Shadley, a seasoned boutique and fitness franchisee who will expand the brand’s presence in the Midwest.

“Brushing bar industry investors are jumping at the chance to walk downstairs,” said Patrick Pantano, vice president, franchise development, Blo Blow Dry Bar. “Interest in owning a Blo is at an all time high and we love to show off our proven business model, strong culture and exceptional franchise owners. Our industry is still in its infancy and will continue to grow over the next few years. “

Blo Blow Dry Bar will unveil a new Look Book on August 26. The revamped Look Book will combine all the hairstyle and makeup looks in one place, showcasing the brand’s iconic styles on various hair types, skin tones and face shapes to represent everyone. that make up their community. With the addition of a new hairstyle, Blo Blow Dry Bar will include an array of inspirational images for guests to create their own personalized looks and updates.

Blo Blow Dry Bar is dedicated and determined to create a space where people of all ages, ethnicities and orientations are welcomed, represented and feel magnificent while emphasizing the need for self-care and well-being. Combining sophisticated design with a fun and energetic environment, Blo cultivates a smooth and enjoyable experience for guests upon arrival, during and after their services. Expert-trained bloers are available for viewing seven days a week to meet the needs of all customers. The brand’s hairstyle menu includes their signature styles, ranging from sleek, straight curls to crisp, bouncy curls, with customizable options like braids, ponytails and updos for any occasion.

Blo Blow Dry Bar also offers on-site expert artist makeup services to help patrons feel great on any occasion.

“We entered 2021 with big goals and we achieved every one of them,” said Vanessa Yakobson, CEO of Blo Blow Dry Bar. “We have grown with existing franchisees and added a number of new franchisees to our list this year. This has enabled Blo Blow Dry Bar to enter key markets, making our gateway grade blow molds accessible to more women across the country.

Blo SOURCE drying bar

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