Home Iconic bar Asia-Pacific St. Regis Hotels and Resorts Introduce Exquisite New Bar Program to...

Asia-Pacific St. Regis Hotels and Resorts Introduce Exquisite New Bar Program to Celebrate the Art of Drinking


Captivating “Violet Hour” ritual and innovative New York-inspired cocktails that pay homage to the heritage and glamor of the original house of Astor

HONG KONG, November 3, 2021 / PRNewswire / – St. Regis Hotels & Resorts in Asia Pacific are proud to present an extraordinary celebration of the art of drinking that pays homage to the legacy and glamor of Astor’s original home, The St. Regis New York. On the program, a selection of 40 cocktail recipes inspired by five new York neighborhoods, merging the elegant charm of Manhattan with unique local infusions to create exquisite original creations, and “The Violet Hour”, a dedicated ritual to celebrate the end of the day and the start of the evening, when the sky is purple and talented bartenders toss martinis. The St. Regis Shanghai Jingan, The St. Regis Singapore and the newly opened The Saint-Régis Qingdao, are the first properties to present this experience as the new program rolls out to St. Regis hotels across the Asia Pacific in 2022.

From left to right: New York-inspired cocktail, A Settled Trader; The ritual of the Violet Hour; hand painted mural at St. Regis Macau

“Our guests are modern luminaries, global influencers and creators of cultured tastes who seek new experiences that are sober, unique and distinctive,” said Jennie toh, Vice President, Brand Marketing and Brand Management, Asia Pacific, Marriott International. “The iconic St. Regis bars found in our hotels across Asia Pacific are delighted to welcome our luminaries with surprisingly delightful sensory impressions, from their iconic murals, to the impeccable service of their hosts, to the celebration of the art of drinking. We hope that the new St. Regis bar lineup will bring exquisite experiences that elevate everyday life to the extraordinary, as only St. Regis can. “

The traditions around the art of drinking in St. Regis hotels began in 1932 with the famous King Cole Bar at St. Regis New York, birthplace of the iconic Bloody Mary cocktail. Since its creation, The King Cole Bar embodied the high society of the era, providing a sanctuary from the hustle and bustle of the city where guests can celebrate the pleasures of life in glamorous style. Today, inspired by the visionary spirit of the King Cole bar, every St. Regis hotel has a St. Regis Bar that continues to interpret and maintain the inimitable traditions of the original Astor house in a fresh and contemporary way, captivating a new generation of luminaries across the globe .

An enchanting cocktail menu inspired by New York

The new St. Regis Bar programming at Asia Pacific revisits the origins of the St. Regis New York, with a collection of 40 cocktail recipes. Each of them evokes the vibe and atmosphere of each neighborhood in the city: Lower Manhattan, Midtown, Upper Manhattan, East Side and West Side. An established trader remembers the Dutch settlers of the area now known as Tribeca in Lower Manhattan, with butter-washed juniper, port and banana liqueur. United market presents an enjoyable afternoon in the bustling oasis of Union Square in Midtown, with a combination of London Dry Gin, pineapple juice, snow peas and lemon juice. Cotton club, a fragrant and complex whiskey sour, pays homage to the Prohibition-era nightclub of the same name in the Harlem neighborhood of Upper Manhattan, where high-society New Yorkers flocked to listen to jazz icons like than Duke Ellington and Louis armstrong. Montauk dreaming is a pop-up try in the form of a cocktail: tropical tequila, sweet vermouth and dill-infused banana liqueur celebrate the spirit of endless summer in the eclectic East End Beach hamlet of Montauk, today a cultural destination for artists and surfers. The Mayor of Strawberry Fields represents the West Side, where that of John Lennon The legacy of peace lives on in the Strawberry Fields Garden Memorial and includes strawberry-scented pisco, chartreuse, jasmine, tarragon and lime.

Violet Hour Martini

The program “The Violet Hour” was inspired by “The Hour: A Cocktail Manifesto” by the American author Bernard DeVoto, which highlights the purple hour begins each day as it changes from day to evening, welcoming the endless possibilities of night. St. Regis seeks to transcend the everyday ordinary; and “The Violet Hour” opens the theatrical cocktail launch ritual show by talented bartenders. Guests will be invited for a taste of the signing Violet hour martini which elevates gin, flavored wine, orange and violet liqueurs and orange bitters into a delicious work of drinking art, served in bespoke glassware specially designed for St. Regis.

Experience the exquisite at St. Regis Bar

Luminaries and discerning customers appreciate that there are never two identical St. Regis bars around the world. The bars of St. Regis present an atmospheric design narrative and invaluable artwork that becomes a platform to bring each destination’s stories to life. Their distinctive large-scale murals are a tradition that began with the original King Cole masterpiece at the St. Regis New York. TO The St. Regis Maldives Vommuli Resort, The Whale Bar, overlooking a private coral reef in the Indian Ocean, is an architectural tribute to the majestic whale shark. On the ceiling is a pyrographic masterpiece on wood depicting a father and son discovering a paradise of corals, fish and plankton – a celebration of the Maldives’ vibrant marine life. TO The St. Regis Macao, a hand painted and gilded mural depicts moments of Macau rich history and stylized symbolism. Lotus flowers, emblematic of Macau, bloom in the water and a crane, the Chinese symbol of youth and eternity, flies over a golden sky. The mural of the charming St. Regis Bar in The St. Regis Osaka invites its viewer to discover the rich history, traditions and innovations of Japan, with hidden details of Osaka Castle, satellites and mythical animals.

Watch the story of the new St. Regis Bar programming here. For more information, please visit https://st-regis.marriott.com/.

About St. Regis Hotels and Resorts

Blending timeless glamor with avant-garde spirit, St. Regis Hotels & Resorts, part of Marriott International, Inc., is committed to delivering exquisite experiences at nearly 50 luxury hotels and resorts at the best locations around the world. world. Beginning with the launch of The St. Regis hotel in new York through Jean Jacob Astor IV As the twentieth century dawns, the brand has remained committed to an uncompromising level of tailored service and anticipation for all of its customers, delivered flawlessly by St. Regis Butler Service. For more information and new openings, visit stregis.com or follow Twitter, Instagram and Facebook. St. Regis is proud to participate in Marriott Bonvoy, Marriott International’s global travel program. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments and unparalleled benefits, including free nights and recognition of Elite status. To register for free or for more information about the program, visit MarriottBonvoy.marriott.com.

About Marriott International

Marriott International, Inc. (NASDAQ: MAR) is based at Bethesda, Maryland, United States, and encompasses a portfolio of approximately 7,800 properties under 30 major brands in 138 countries and territories. Marriott operates and franchises hotels and licenses owned vacation resorts around the world. The company offers Marriott Bonvoy®, its award-winning travel program. For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com. In addition, connect with us on Facebook and @MarriottIntl ​​on Twitter and Instagram.

SOURCE Marriott International Inc.

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